EVA’s goal is to build one of Germany's leading content ownership and licensing businesses for filmed entertainment. EVA and its subsidiaries (“EVA-Group”) form an integrated entertainment industry operation. With 10 years of experience in international film production and a 40 year track record in international licensing, the Group’s spheres of competence are to produce, acquire and distribute entertainment programmes and to exploit this content in all media environments (home entertainment, mobile entertainment and public entertainment) throughout the world. Furthermore, EVA provides specialized services for media investors. The Group’s core business is set up in three divisions: Licensing, Production and Services.

The Group believes there are strong drivers that support their growth strategy.

• Market – Based on attractive long-term dynamics in the filmed entertainment market we anticipate strong market growth with global revenues in Video Entertainment and TV Broadcast increasing from $210bn in 2006 to $319bn by 2011 (+8.8%CAGR)*
• Content ownership withstands technical developments – Distribution channels for filmed entertainment are shifting but content is indifferent to this change making ownership of content rights the key to a successful business model
• Point-Of-Sale – The internet and the development of consumer focused marketing models will allow for alternative Business-to-Costumer distribution means
• Financial return – The content ownership model has consistently delivered strong financial returns for players with scale
• Multi-territory platform – Scale is driven by access to content rights across multiple territories
• Multi-content platform – Scale is driven by access to content rights across multiple forms of exploitation (film, music, game, merchandising etc.) 
• Consolidation opportunities – There is a strong network of independent content businesses in the major territories of the world
• Value-chain proposition provides economic benefits with reduced risk and enhanced access to content at a lower cost

• Optimizing the existing business
  • capitalize on scale opportunities offered by strength of core businesses
  • further strengthen strategic partnerships with program producers and buyers
  • capitalize on optimized financing mix
• Enhancing content ownership
  • expand content catalogue across all media environments
  • develop content library – acquire long term rights (12 to 25+ years)
  • exploit cost synergies and scale opportunities
• Expanding into new territories
  • expand content exploitation
  • develop content library – acquire long term and worldwide rights
  • reduce risk through multi territorial and multi usage content distribution
  • exploit cost synergies and scale opportunities
• Expanding into new business platforms
  • develop industry partnerships and capitalize on common distribution platforms  
  • develop and expand into complementary distribution channels