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EVA

EVA – Entertainment Value Associates GmbH - ist ein unabhängiges Medienunternehmen, das die komplette Wertschöpfungskette der Medien-/Film-Finanzierung, Projektentwicklung, Produktion und weltweite Auswertung bedient. Hauptsitz der Gesellschaft ist München.

Zu den Schwerpunkten zählen Medienfinanzierung sowie Lizenzierung und die erlösorientierte Auswertung von Filmen, Fernsehfilmen und Musikprojekten in allen Kanälen – von Kino über TV, DVD und Internet bis hin zu mobilen Geräten.

 

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EVA-Group Co-Produces with Media-Max a $ 60 Mio. Film Slate Print E-mail
Tuesday, 10 February 2009 16:17
Deal to Develop, Produce and Distribute a Slate of 12 Telepics with the Quality of Theatrical Movies

EVA Finance GmbH, subsidiary of Entertainment Value Associates GmbH, announces a strategic partnership with the Canadian company Media-Max, Inc. for a twelve picture deal. Each film will be developed by the Media-Max revolving $ 1 Mio. development fund. 

This unique primetime film slate consists in the production of a telepic slate with the quality of theatrical movies. Each film will be budgeted around $ 5 Mio. to guarantee a high production value with top cast. Genre-wise all telepics will be branded as action-thrillers and, thus, produced for the same target group which will provide constant top ratings. 

Media-Max, headed by Karine Martin and Roger Frappier, is a joint venture between Mediabiz and Max Films. Karine Martin will exhibit her extensive experience in the financial and legal sector. One of the most prolific and renowned Canadian producers, Roger Frappier, will contribute his decades-long expertise to the creative production of the movies. Media-Max will be advised by Mark Gordon who will act as consultant. Mark Gordon, as one of the most important, awarded and successful producers in the US, will be of great support to the team. Mark Gordon has produced box office hits and awarded TV series such as “The Patriot”, “The Day After Tomorrow” or “Grey’s Anatomy”. 

Media-Max will not only arrange for the physical production of the films but also for the sale of these movies to US and Canadian broadcasters. Co-production partner EVA-Group will take over RoW distribution. 

"Most of the theatrical movies are not delivering the audience a commercial TV Station needs to recoup their investment", says Michel J. Vandewalle, Head of Development of EVA-Group, “Therefore we decided with Media-Max to produce a slate of theatrical movies (telepics) specially made for TV under one brand. The same genre of movies will enable the TV stations to promote and approach their broad target group easier. With the brand we want them to build an evening slot retaining their audience longer than the common series and keeping the audience for that evening tuned on their channel... just see it as a weekly 90 min prime-time series with theatrical movies specially made for TV. This is the USP for the station. With the team´s intelligence and access to top creatives and talent, we will have top scripts that will respond to the demand of quality by the viewer." 

Karine Martin, co-president of Media-Max, comments on this auspicious co-production: “We are proud of the strong relationships we have developed with the different parties involved, a synergy based on expertise and high-value networks, allowing us to manage the creative, production and distribution processes with an experienced and cohesive team.” Roger Frappier, co-president of Media-Max, adds: “This triangle between Europe, Canada and the United States will be a space of great creativity and filmmaking. This will challenge us immensely.” 

"We knew there was something cooking. Consequently, we have been working on this for the last year, finding a new strategy to respond to the coming financial situation in the market", says Kai R. Grueneke, CEO of EVA-Group. “New partnerships and creative models are the way to get through these hard times. We wanted a high international quality product where local actors can fit in for their market and making sure of the financial upside for the stations. It shows the importance we give to the continuity of our international productions. Canada and Germany have proven to produce high quality programs which are sold worldwide. We are happy to be part of this joint venture and looking forward to the outcome!”